Starting with the successful launch of the GX, Xpeng will deliver four new models this year, and we are about to see a strong sales growth curve." Why is He Xiaopeng so confident? First of all, whether you're a fan of Xpeng or not, you have to admit that the market response to Xpeng's latest flagship SUV, the Xpeng GX, has been overwhelming. It received nearly 25,000 firm orders within just 12 hours of launch, setting a brand record for the highest first-day order volume.
As for He Xiaopeng's comment about "welcoming a strong sales growth curve," there are already signs pointing in that direction. Back in April, a new Xpeng SUV appeared in the MIIT's new vehicle filing information — the Xpeng MONA L03. Recently, real-world photos of the car being tested on the road have surfaced online, and many netizens already believe this could be Xpeng's next big hit.
**Sleek Coupe-SUV Design with Advantages in Range and Smart Driving**
From the real-world photos, the Xpeng MONA L03 is a highly dynamic coupe-style SUV with a sloping roofline. The front fascia continues the MONA family design language, featuring highly recognizable T-shaped headlights. When the MONA M03 first launched, some people weren't immediately sold on its front-end design. But now, as these cars have become increasingly common in daily traffic, public acceptance has grown significantly.
Add to that the distinctive through-type taillights, an optional rear wing, frameless doors, and other design elements, and the new MONA L03 looks sporty and stylish. Although the car is less than 4.7 meters in length, its wheelbase exceeds 2.8 meters, ensuring ample interior space. This short overhang design also gives the vehicle a more substantial visual presence.
Based on what we know so far, the new car will offer a pure electric version with a CLTC range of up to 650 kilometers — quite competitive in its class. At the same time, an extended-range electric version (EREV) will also be available, giving consumers even more choices. With the support of two Turing chips, the MONA L03 will continue Xpeng's strength in driver assistance technology.
Overall, as an SUV, the Xpeng MONA L03 appeals to the many Chinese consumers who prefer SUVs, while maintaining stylish appeal and technological advantages that continue to attract younger buyers.
**What Will the MONA L03 Cost?**
One of the most pressing questions is: how will Xpeng price the MONA L03? To answer that, we need to be clear about one thing — pricing power actually lies in the hands of consumers. It's not about how much Xpeng wants to sell the MONA L03 for, but how much consumers are willing to pay.
If Xpeng wants to keep creating blockbuster models, it must compress profit margins. And in fact, that's exactly what Xpeng has been doing. The Xpeng GX, which had a pre-sale price of 399,800 RMB, saw its official launch price drop to the 260,000 RMB range.
The Xpeng MONA L03 is scheduled to launch in the second half of this year. If it wants to become another major hit, it must continue the extreme cost-performance strategy of the MONA M03. Given that the M03 is priced in the 120,000–150,000 RMB range, the L03's pre-sale price shouldn't exceed 150,000 RMB. The official price should then offer an even bigger surprise, allowing the MONA family to strike the market from two directions and ignite sales.
**Xpeng Needs Its Next Big Hit**
Looking at sales figures, the MONA M03 has already become a pillar of Xpeng. Last year, it sold approximately 175,000 units, accounting for more than 40% of Xpeng's total sales, and continues to maintain a healthy monthly sales volume of over 10,000 units.
In 2026, Xpeng has set a target of 550,000 to 600,000 units — clearly requiring another major hit to support that goal. The new MONA L03 is the perfect candidate.
With the MONA family's sedan and SUV advancing side by side, Xpeng is poised for strong sales growth. Meanwhile, premium models like the Xpeng GX and X9 are pushing the brand upward in the high-end market. Forward-looking technologies such as humanoid robots, flying vehicles, and Robotaxi will fulfill He Xiaopeng's promise to transform physical AI technologies into new revenue and profit growth engines.
According to the latest financial report, Xpeng achieved total revenue of 13.03 billion RMB in the first quarter of this year, with a gross margin of 20.6%. We can expect that after the MONA L03 launches in the second half of this year, Xpeng's overall sales will see a significant boost.
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